As an AI language model, I don’t have access to the specific details about your new products. However, here are the general steps you can follow to make a STP (Segmentation, Targeting, Positioning) strategy:
Segmentation: The first step is to identify the target market segments for your new products. You can segment the market based on various factors such as demographics, geographic location, psychographics, behavior, and needs.
Targeting: After segmenting the market, you need to select the most attractive segments to target. Consider factors such as size, growth potential, profitability, and suitability for your product.
Positioning: Once you have identified the target segments, you need to position your new products in a way that differentiates them from competitors and appeals to the target customers. Develop a unique value proposition that speaks to the customers’ needs and wants.
Marketing Mix: Finally, develop a marketing mix (product, price, promotion, and place) that aligns with your segmentation, targeting, and positioning strategies. Ensure that your products meet the needs of your target customers, are priced appropriately, promoted effectively, and easily accessible to the target market.
Overall, creating a successful STP strategy takes time, research, and careful planning. By following these steps, you can increase the likelihood of success for your new products.
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